Email Marketing

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Comprehensive Guide to Email Marketing for Education Businesses

Educate, Empower, Excel

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What will you learn

Struggling to engage students and parents? Edulyte’s Email Marketing experts deliver the ultimate guide to success! Discover proven strategies tailored specifically for the education industry, from boosting student engagement to driving enrollment.

Introduction to Email Marketing

In today’s digital age, email marketing remains a powerful tool in the education sector because it allows prospective students, parents, and educators to be reached directly in their inboxes; email campaigns offer personalised and cost-effective communication.

What is Email Marketing? 

Email marketing meaning states that it is a powerful tool in digital marketing—not surprisingly, it has been found that 49% of businesses say that organic search brings them the best marketing ROI.*

*www.responsify.com

Email marketing focuses on building relationships with customers or prospective customers, encouraging engagement, and driving desired actions like purchases, sign-ups, or website visits.

Benefits of Email Marketing for Education Businesses 

Education and email marketing are the power couple that you want to hold on to. The reasons for their success include:

  • Focussed Communication Medium: Your message lands straight into the inbox. Your educational endeavour reaches the right audience with a personalised message.

  • Budget-Friendly: Email marketing takes care of printing and physical distribution costs.

  • Broad Scope: Information can be disseminated quickly over to a large audience, making it an effective strategy

  • Promotions and Updates Become Effortless: Important announcements, discounts, and opportunities can all be shared with a click, saving valuable time.

Setting Up Your First Email Campaign

Jittery about launching your first email marketing campaign? Relax as we help you plan an impactful one.

Planning Your Email Campaign 

Uncover the secret steps that ensure your campaign resonates with your audience and gets you the desired results.

  • Define Your Objectives: Set goals for what you want to achieve. This can include driving traffic to your website or increasing engagement.

  • Know Your Audience: Calculate the demographics, including age groups and behaviour. Develop your audience profiles to understand their preferences and pain points.

  • Craft Convincing Content: Appeal to the audience with an attention-seeking headline and relevant and informative message. Place a Call to Action (CTA) guiding the recipients to your website.

  • Design Your Template: Ensure your template is mobile-friendly. Employ images, videos and graphics. Keep the design consistent with your branding.

  • Plan the Timeline: Determine the right time to send your emails based on your audience’s time zones and profiles.

  • Monitor Your Progress: Monitor metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate your campaign’s performance. Conclude what worked and what didn’t to change your strategy.

Designing Effective Email Marketing Templates 

Your email marketing templates must be compelling and stand out. Designing them requires focus and dedication.

  • Mobile-Friendly Design: Your email marketing template must appear eye-catching on all mobile devices. Use single-column layouts, large fonts, and clear CTAs.

  • High-Quality Visuals: With images, gifs or short videos to break up the text and to convey your message effectively.

  • Personalised Messages: Tailor makes your emails for your audience. Place personal greetings and content wherever possible.

  • Keep Testing: Test your email marketing template on different devices and applications to ensure it displays well and performs its task.

  • Add Social Proof and Links: Include testimonials and social media links to foster trust and credibility. This will motivate recipients to connect with you on other platforms.

Choosing the Right Email Marketing Tools

With the range of email marketing tools available, picking the one perfect for your requirements might be daunting. Go through the popular email marketing tools that are the favourites of many successful enterprises.

Top Email Marketing Tools

  1. Mailchimp: This popular service offers a user-friendly interface, drag-and-drop email creation, and a free plan for basic needs. It is the perfect starting point for beginners.

  2. Constant Contact: With excellent customer support, Constant Contact is ideal for businesses seeking guidance and a focus on email deliverability.

  3. ActiveCampaign: Offering you tremendous automation, it creates intricate workflows to personalise email journeys based on subscriber behaviour.

  4. GetResponse: A holistic platform that offers email marketing alongside features like landing pages and webinars.

  5. HubSpot Email Marketing: This free email marketing tool from HubSpot is an excellent option for businesses already using the HubSpot CRM platform.

Email Marketing Free Tools 

If you are indecisive about the perfect email marketing tool or face budget constraints, pick email marketing free tools to get started. A few highly recommended ones are:

  1. Mailchimp: This service offers a generous free plan for up to 2,000 subscribers and 10,000 monthly emails. You get access to a user-friendly email builder, basic automation features, and valuable insights to track your campaigns.

  2. Zoho Campaigns: This email marketing free tool’s plan allows up to 2,000 subscribers and 6,000 monthly emails. Employ robust features for free users, including email automation, landing page creation, and basic analytics.

  3. Sender: A free-forever plan comes with unlimited contacts and allows you to send up to 2,500 subscribers and 15,000 emails monthly. It also offers remarkable clean designs, a priority for email aesthetics.

Comparing Email Marketing Software 

What better way to decide the optimal email marketing software for your establishment than to have a face-off between the different options?

Campaigner

Pros

Cons

  • Dynamic templates
  • Good customer support
  • Wide range of online resources
  • Great UI
  • No free version
  • Complex workflow

 

HubSpot

Pros

Cons

  • Customer Relationship Management (CRM) included 
  • Amazing marketing automation
  • Allows integration with other HubSpot services
  • Might not be budget friendly 
  • Complex learning path

 

Mailchimp 

Pros

Cons

  • User friendly and intuitive
  • Good email templates options
  • Web hosting plans available
  • Limited free trial
  • Might not be budget friendly

 

Zoho 

Pros

Cons

  • Great tools for marketing 
  • Integration with Zoho CRM available
  • Web hosting plans available
  • Lacks cutting-edge email templates
  • Might not be budget friendly


Note: Consider your objectives, budget, number of subscribers, and other software-specific needs before deciding on an email marketing software.

Selecting an Email Marketing Platform

An email marketing platform must match your needs and objectives. Scanning through the choices offered today might leave you confused. Comparing email marketing platforms might just be the suitable method to assist you in making a wise decision.

Best Email Marketing Platforms 

Mailchimp

User-Friendly

Excellent

Free Plan

Up to 2,000 subscribers, 10000 emails/month

Automation

Basic Workflows

E-commerce Integration

Basic

Design Tools

Drag and drop builder

Analytics 

Basic Reporting

Customer Support

Good

 

Constant Contact 

User-Friendly

Very Good

Free Plan

30 days free trial

Automation

Basic Workflows

E-commerce Integration

Basic

Design Tools

Drag and drop builder

Analytics 

Basic Reporting

Customer Support

Good



ActiveCampaign

User-Friendly

Good

Free Plan

Not Available

Automation

Powerful, multi stage operations

E-commerce Integration

Limited

Design Tools

Drag and drop builder

Analytics 

Advanced reporting & insights

Customer Support

Good

 

GetResponse

User-Friendly

Good

Free Plan

Up to 1,000 subscribers, 500 emails/month

Automation

Advanced workflows

E-commerce Integration

Available

Design Tools

Drag and drop builder

Analytics 

Detailed Reporting

Customer Support

Good

 

Klaviyo

User-Friendly

Moderate

Free Plan

Not available

Automation

E-commerce focussed automation

E-commerce Integration

Excellent

Design Tools

Drag and drop builder

Analytics 

E-commerce focussed reporting

Customer Support

Moderate

Implementing Email Marketing Automation

Email marketing automation is a powerful strategy that can take your education business to the masses! allows your business to send targeted, personalised messages to your audience and prospective clients on a large scale. It saves time and ensures that your clients get the right message at the right time. Thus, engagement and long-term customer relationships receive a strong impetus.

What is Email Marketing Automation? 

Imagine creating an email effortlessly that carries a compelling message and reaches the right audience at the right time! That is what email marketing automation does. You get to reduce drastically the time and effort required to draft a mail in a relevant template and mailing it to the appropriate audience.

How to Automate Your Email Campaigns 

  • Streamlined Personalisation: Design automated welcome emails for new subscribers or new course announcements- all without manual effort.

  • Nurturing Leads: Design automated drip campaigns that deliver educational or promotional emails over time, gently guiding leads towards a conversion.

  • Time-Saving: By automating repetitive tasks, you focus on strategy and creativity, while automation handles the delivery based on pre-set triggers.

  • Increased Revenue Potential: Targeted email sequences at the right moment in the buying journey can significantly improve conversion rates and boost sales.

  • Improved Customer Experience: Automated emails ensure timely communication and personalisation, fostering customer satisfaction and stronger ties.

Professional Email Marketing Services

If personalising your email campaign takes up too much of your time and resources, steer towards professional email marketing services. You can get an email marketing service provider on board to meet the demands of your email marketing campaign.

Finding the Right Email Marketing Service 

But with many service providers available, how do you choose the right one? Here are some critical criteria to consider:

  • Experience and Expertise: Does the platform have experience working with businesses similar to yours? If yes, what is its expertise? Check out its reviews on the internet.

  • Services Offered: Check the features offered, such as email templates, automation, segmentation and A/B testing. Does the provider offer email design, copywriting, automation setup, or even deliverability optimisation?

  • Scalability and Growth: Consider your future needs. Can the provider’s services adapt and grow alongside your business?

  • Reporting and Analytics: Ensure the provider offers comprehensive reporting and analytics to track your campaign performance and make informed decisions.

  • Cost and Budget: Pricing structures can vary. Get quotes and compare plans to find a service within your budget.

Benefits of Using a Professional Service 

  1. Proficient Galore: Professional service has the knowledge and expertise to create effective email campaigns. They can resonate with your target audience.

  2. Time-Saving: Outsourcing email marketing allows you to focus on other crucial aspects of your business, thus saving you time and resources.

  3. Increased ROI: Professional platforms can help you attain a higher return on investment (ROI) by optimising your campaigns for better results.

  4. Access to Tech: Advanced tech streamlines your email marketing efforts and improves campaign performance.

  5. Seamless Customisation: Professional help can personalise your email campaigns based on customer data and preferences. You gain through higher engagement and conversion rates.

  6. Creative Guidance: Professionals bring fresh and innovative ideas to your email marketing campaigns, helping you capture your audience’s attention.

Advanced Email Marketing Strategies

Once you master the fundamentals of email marketing, you must dive into advanced email marketing strategies. From hyper-personalisation and segmentation to measuring campaign success, there are many aspects to accelerate your engagements and conversions.

Personalisation and Segmentation 

For targeted personalisation and segmentation of emails, practice the given techniques.

  1. Utilise Tags: Use merge tags to insert subscriber-specific information- their name or location, into your emails.

  2. Behavioural Triggers: Send emails in response to subscriber actions, such as abandoned carts or website visits.

  3. Personalised Recommendations: Use subscriber data to provide personalised product recommendations based on their preferences or past interactions.

  4. Tailored Offers: Study audience profiles and design offers and promotions for each subscriber’s behaviour or purchase history.

Measuring and Analysing Campaign Success 

Measuring and analysing campaign success demands an insight into key metrics and tools for tracking performance.

  1. Google Analytics: Integrate your email marketing platform with Google Analytics. You will gain more profound insights into user behaviour and track website traffic and conversions, among other metrics.

  2. Heatmaps: Let your subscribers click to help you. Spot where they click on your email to identify their behaviour and determine high—and low-engagement areas.

  3. A/B Testing Tools: Use them to test different aspects of your mail, such as subject lines, email designs, and CTAs. Figure out what works best with your audience.

  4. Email Service Provider (ESP) Analytics: Email marketing platforms offer great convenience with their built-in analytics tools that provide insights into essential metrics like open rates, CTRs, and conversion rates.

  5. Click-Through Rate (CTR): Use them to identify the percentage of recipients clicking on a link or call-to-action (CTA) in your email.

  6. Conversion Rate: Determine the percentage of recipients who completed a desired action, such as purchasing or filling out a form, after clicking a link in your email.

Learning More: Email Marketing Courses

It is excellent that you are willing to learn more about email marketing.

Sign up for an in-demand email marketing course to achieve your targeted outcomes in the educational field.

Top Email Marketing Courses 

  1. Email Marketing Specialisation by the University of California:
    •  A comprehensive course on Coursera that covers all aspects of email marketing: strategy, audience segmentation, copywriting, design, and analytics. 

  2. Email Marketing for Dummies by Alison: This fantastic course is free and suitable for beginners wanting to learn the basics of email marketing.

  3. Mailchimp Email Marketing Courses: Mailchimp offers free and paid online courses covering topics ranging from the basics to the more advanced.

  4. ActiveCampaign Email Marketing Courses: Another provider offers various free and paid email marketing courses. You can learn about topics ranging from the basics to more advanced topics.

  5. Constant Contact Email Marketing Courses: Access a range of free and paid email marketing courses where you can learn about various aspects of email marketing, from the basics to more advanced topics.

Conclusion

  1. Craft Email Campaigns: Set goals, understand your audience, write explicit and engaging content, design mobile-friendly emails, and track results to improve.

  2. Engage Email Templates: Prioritise mobile-friendly design, integrate visuals, maintain brand consistency, personalise greetings and CTAs, and test thoroughly before sending.

  3. Top Email Marketing Tools (Free & Paid): For small subscriber lists, explore free options like Mailchimp or Sender or feature-rich paid options like ActiveCampaign or Klaviyo for advanced needs.

  4. Choosing Your Email Marketing Platform: Let budget, list size, and specific needs determine your ideal platform.

  5. Advanced Email Marketing Strategy: Segment your audience, customise emails, A/B test everything, and leverage advanced analytics to optimise your strategy for peak performance.

Don’t keep thinking! Embrace email marketing to connect with your audience and watch your business thrive. Skyrocket engagement and conversions. You wouldn’t regret it!

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Frequently Asked Questions

Email marketing is a digital marketing strategy in which businesses send emails to a list of subscribers to promote products or services or engage with their audience. It is a cost-effective way to build relationships and drive conversions.

To start an email campaign, define your goals, build a subscriber list, choose an email marketing platform, create engaging content, and schedule your emails. Track performance to refine your strategy.

Some of the top email marketing tools include Mailchimp, Constant Contact, SendinBlue, and HubSpot. These tools offer features like automation, segmentation, and analytics to enhance your campaigns.

Yes, free email marketing tools like Mailchimp’s free plan, MailerLite, and Benchmark Email exist. These tools provide basic features to help you get started without any cost.

When choosing an email marketing platform, consider factors like ease of use, automation capabilities, integration with other tools, analytics, customer support, and pricing.

Email marketing automation allows you to send personalised emails based on user behaviour, saving time and increasing engagement. It helps nurture leads, welcomes new subscribers, and re-engages inactive users.

Email marketing templates are pre-designed layouts that you can customise for your campaigns. They help ensure your emails are visually appealing and consistent, saving time on design.

The best email marketing software depends on your needs. Popular options include Mailchimp for overall features, ActiveCampaign for automation, and Campaign Monitor for design-focused campaigns.

Enrolling in an email marketing course can provide in-depth knowledge and practical skills. Look for reputable courses on platforms like Coursera, Udemy, or LinkedIn Learning.

Professional email marketing services can handle campaign planning, template design, content creation, list management, automation setup, and performance analysis, helping you achieve better results with expert guidance.

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